Are your promotional materials producing the results you want? Need new ideas? More effective--and do-able--strategies? Could you use time- and cost-saving design shortcuts?

Discover the "Gold Mine of Great Design"

How to communicate in print and on screen!

For every level of desktop publisher, editor or administrative assistant!


Customized makeover workshops from YOUR samples:

From newsletters, brochures, flyers, posters, display ads, reports, proposals, manuals, post cards, mailers, catalogs, booklets,handbooks, training and presentation materials -- even PowerPoint slides.

Discover how to:

  • Create a profile of your target audience
  • Write and place content that gets read
  • Master the practical techniques of graphic layout, typestyle fonts and color psychology
  • Save time by using 9 powerful shortcuts
  • Produce a finished product that has a professional look, feel and gets results!

Audiences include:

  • Abbott Laboratories
  • Association of Home-Based Businesses
  • Beverly Hills Bar Association
  • California Computer Expo
  • CareerTrack Seminars, Int'l
  • CareerTraining International Ptd Ltd, Singapore
  • Computing Connections
  • County of San Diego Health & Human Services
  • Danville Development Corp.
  • Evangelical Churches of America (Synod)
  • Hong Kong Baptist University
  • Institute of Business Appraisers
  • MailCom Annual Conference
  • Mailorder Gardening Association
  • Missouri Lutheran Synods
  • Nth Generation Computing, Inc.
  • Philip Morris of Asia, Hong Kong
  • ProTec Building Services, Inc.
  • Singapore Press Holdings, Singapore
  • Social Security Administration
  • Symantec Software Int'l Norton Utilities
  • UC Berkeley
  • US West
  • Wisconsin Evangelical Lutheran Synod
  • Women in Publishing Society, Hong Kong

Proven Design Strategies:

Workshops are customized to your organization and needs -- using YOUR samples for ideas, feedback and on-the-spot makeovers!

Participants gain immediate application of skills, techniques and shortcuts.

Tap into the "Mother Lode" of desktop design programs. Top-rated speaker, trainer and workshop facilitator Sheryl Roush shares golden nuggets from 25 years in graphic design, photography and printing. She is a trained commercial artist and has owned five graphic design studios. She has received numerous graphics and printing awards, including four international honors for newsletter design. Sheryl is the author of five books on this topic. University California Berkeley commissioned her to author and present a full-day course How to Design Dynamic Marketing Media which received their highest "excellent" ratings. She gives presentations throughout Australia, Canada, England, Hong Kong, Malaysia, Northern Ireland, Singapore, Puerto Rico and the US. Participants have received both awards and professional recognition for their publications as the result of using the proven techniques in her programs. One even received a promotion!

Best as a full-day workshop with makeover activities for maximum benefit

Related Topic Titles with Sheryl Roush:

  • How to Create High-Impact Training Tools
  • Team Communication Tactics
  • Communicating with Charisma & Confidence
  • Assertive Communication Skills for Professionals
  • Interpersonal Communication Skills
  • Powerful Presentation Skills
  • Train-the-Trainer
  • How to Be a Better Communicator
  • Designing effective PowerPoint slides

Schedule Sheryl today for your Solid Gold program!

Conferences · Retreats · Consultation · Full Day & Half Day Workshops


  • Design makeovers of your current printed pieces
  • How to begin a design - what's needed and why
  • The "Golden Guide" to what-goes-where, and why


  • 38 promotional words proven to attract readers' attention
  • Award-winning headlines and how to write them
  • 5 ways to get creative -- even when you don't feel like it!
  • 9 ways to boost direct mail response from your direct mail


  • To gain the most benefit from this program - schedule Sheryl for a full-day.
  • May be used as a conference break out session of one hour - specific to one topic (Newsletters, brochures, slide or flyer design)


  • Master of Ceremonies
  • Voice over Announcing
  • Fashion Shows
  • Sales Pep Rallies
  • Retirement Parties and Roasts

"In my corporate life, I oversaw print advertising for many years but darned if I didn't take several pages of notes in your presentation. It was really good stuff!"

Don Blohowiak, President, 1999-2000 Liberty Bell Speakers Association

"Congratulations on a wonderful Super Session. I heard a number of wonderful recaps of your session. Folks commended the wealth of useable information you dispensed."

Craig Harrison, Program Chair National Speakers Association, Northern California

"Just a quick note to let you know that I continue to appreciate your graphic design wisdom. I'm amazed at how I keep learning new things!"

Sarita Maybin, Professional Speaker

"As a speaker my credibility is reflected - enhanced or diminished - by the visual quality of my support material - my newsletters, handouts, one-sheets and brochures. Sheryl's insights, techniques, and PRACTICAL wisdom give me confidence and save me money, time, and aggravation."

Christopher Witt, Witt Communications

"Your reputation had proceeded you, but I don't think that anybody was prepared for the level of presentation that you provided. You shared tips, hints, and secrets on how WE could become great. The feedback received was one of the best, if not the best, we have ever received."

Mike Rounds, National Speakers Association Greater Los Angeles Chapter, Masters Track

"Sheryl was vivacious, offered a wealth of knowledge and was very practical. Everything we hoped for!"

Gary Baumler, Wisconsin Evangelical Lutheran Synod