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Creating
marketing for your
club, church, company
or organization?
Whether
you are a novice or an experienced
editor, you will profit from this
Gold
Mine of Great Design
For
EVERY level of designer |
176
pages, 8-1/2 x 11 perfect bound
ISBN # 1-880878-04-6
Bookstore Price $29.95 + tax
BONUS
SECTION:
Additional
Marketing
Materials
Brochures,
Display Ads, Fliers,
Posters, Fax-Friendly Designs,
Booklets, Presentatiuon &
Training Materials, Web
Marketing, Slide Presentations |
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Create
a profile of your target audience
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Write
and place content that gets read
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Master
the practical techniques of design,
layout and color psychology
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Save
time by using 9 powerful shortcuts
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Produce
a finished product that has a
professional look and feel
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126
Newsletter Page Layouts +
40 other project samples
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8
Ready-to-use worksheets + 13 easy checklists
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50
Golden Nuggets + 1 HUGE Chunk of Ore!
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Designer's
Corner:Samples
from around the globe! |
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INTRODUCTION: |
Important
Stuff You Need to Know!
Fundamentals of Effective Graphic Design.Definitions of
Good Design
Analyzing Your Reading Audiences Three Stages of Communication.
Worksheet: Creating Your MessageWorksheet: Knowing Your Target
Audience |
5-14 |
CHAPTER
1:
Getting Started |
Putting
Power into Print
Benefits of a Newsletter Program. Defining the Goals & Objectives.
5 Questions Designers Ask. Creating Your Mission Statement.
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15-22 |
CHAPTER
2:
Content |
What
Needs to Be Included
8 Consistent Elements. What Readers Want to Know. Pyramid of
Priority. Where to Find Story Ideas. Questionaire Samples. Worksheet:
Article Assignment. Worksheet: Publication Planning |
23-42 |
CHAPTER
3:
Naming Your Newsletter |
Name
Your Newsletter
Brainstorming Name Selections. Nameplate Creating. Subtitle
Taglines. Nameplate Designs & Make-overs. |
43-52 |
CHAPTER
4:
Design & Layout |
Page
Layouts & Sample Designs
2 Ways to Achieve Balance. Column Grid Selections and Samples.
Scholar's Margin Grid |
53-74 |
CHAPTER
5:
Graphic Elements |
Adding
Enhancers to Grab Attention
Continuity of Image. Meeting the Reader's Needs. Graphic Devices.
Photographs and Captions. |
75-90 |
CHAPTER
6:
Creativity |
Tips
to Overcome Brain-freeze
6 Ways to Achieve Visual Syntax. The Golden Guide
Master Template. Mondrian Grid. 9 Simple Shortcuts to Effective
Design.
5 Great Ways to Generate Creativity |
91-104
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CHAPTER
7:
Text, Headlines & Writing |
Basic
Elements of Great Reading
Attention-Getting Headlines
9 Ways to Boost Direct Mail Response
Promotional Words Proven to Attract
Proofreading Your Message
10 Editorial Tips |
105-114
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CHAPTER
8:
Typestyles |
Creating
the Look through Fonts
Typesetting Specifications
Survey and Readability
Selection of Appropriate Typestyle Fonts
Column Justification |
115-122 |
CHAPTER
9:
Designer's Corner |
Designs
from Around the Globe
Before-and-After Make-Overs
Award-Winning Publications
International Newsletter Designs |
123-146 |
CHAPTER
10:
Bonus Section |
Designing
Additional Marketing Materials
Brochure Development. Display Advertisements. Fliers, Posters
& Postcards. Catalogs, Magazines, Booklets. Fax Designs
& mailing. Envelopes. Training Materials. Presentation Materials |
147-160 |
APPENDIX: |
Web
Marketing
The Value-Added Section. Glossary. Resources Galore. Bibliography.
Acknowledgements. Publication Listing |
161-176 |
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"I
want you to know how very impressed I am with how you put this together.
I think it
looks absolutely fantastic and I'm excited to go through it. Coming
from a print
background for 10 years, we used to put on free newsletter classes
for our clients and
prospects and did a lot of newsletter publications. This is such
a terrific piece of work.
Mark
LeBlanc, Small Business Success |
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"Sheryl
Roush is the bottom line when it comes to creating newsletters.
I once took a
class of Sheryl's on how to create a newsletter. Then, I actually
began to create one and
realized that it could be a daunting and time consuming task. What
did I do? I called
the best in the business to help me: Sheryl Roush. The result was
magical and a major
help to our bottom line..."
J.
David Rauch, ProTec Building Services, Inc., President |
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"As
a speaker my credibility is reflected, enhanced or diminished by
the visual quality of
my support material, my newsletters, handouts, and brochures. Sheryls
insights,
techniques, and PRACTICAL wisdom give me confidence and save me
money, time, and
aggravation."
Christopher
Witt, Witt Communications |
|
"My
association and personal friendship to Sheryl Roush is an additional
blessing in my
life, nevertheless her inspiration, love and professionalism not
only touches my life but that
of countless human beings. Her unparalleled experience as a graphic
artist and
multifaceted individual, makes 'Solid Gold Newsletter Design' a
guide brimming with
techniques and tips that will make your next newsletter a solid
gold winner! Her methods
are specific, proven and very easy to apply. You will simply FALL
IN LOVE with her
book!
Elisa
Castaneda, English-Spanish Translator and Graphic Artist |
|
Working
together on the Nth Advantedge newsletter - we created an image
that
the client was ectastic about! It generated a great response from
their readers - and that
response is what its all about!
Andrew
Curl, Drew Design, San Diego, CA
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"Great tricks and
hints like dingbats, pull quotes and drop caps are the smallest
things we
can do to greater improve the layout.."
Tamara
Vladic, Tiburion, Inc., San Francisco, CA
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"The
psychology of my market -- and what part of the page is viewed first
is quite
valuable -- the three stages of displaying informational visually.."
Yuh-Mei
Laio, UC Berkeley
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"As
a sales person I have been trained to know that people have different
buying mo's, that
the language they use can identify their buying type and that by
mirroring certain phrases, I
can better relate to the customer. What I found most interesting
about your seminar is that
people also have reading mo's! I took away many good points to help
me become a better
writer..."
Abe
Jarosick, Greensburg, PA
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"I have my new brochure
and it sure looks a lot better than the old one, thanks to you.
Also,
found a format for my newsletter so it looks a lot more professional.
You sure got me
inspired!"
Sandy
Johnson, Property Manager, Danville Development
Corporation, Salt Lake City, UT
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"I
found the formats, Z-path, Mondrian and Scholars Margin grids
absolutely
invigorating!"
Sandy
Pedley, Marketing Director, PK Safety Supply
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"A
must-have-next-to-your-computer resource!."
Eileen
Mitchell, Media Specialist, OOCL, Inc., USA
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Related
Topic Titles with Sheryl Roush:
How
to Create High-Impact Training Tools
Team Communication Tactics
Communicating with Charisma & Confidence
Assertive Communication Skills for Professionals
Interpersonal Communication Skills
Powerful Presentation Skills
Train-the-Trainer
How to Be a Better Communicator
Designing effective PowerPoint slides |
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